Draft a memo to the CMO outlining the marketing research efforts and their alignment with the vision, mission, and values of the organization in the course scenario. You must share two marketing strategies as well.
Specifically, you must address the following criteria:
- Describe the marketing research efforts that should be conducted before establishing a strategic direction. Consider the following:
- What market demographics should be chosen?
- What marketing channels are most suitable for the purpose?
- Refer to the Theme Park Vision, Mission, and Values of the organization and address the key factors of vision, mission, and values in relation to strategic direction.
- How would the values of the organization influence the marketing strategy?
- Determine two marketing strategies that can help ensure successful reopening of all the parks.
- Explain how these strategies support the decision to reopen the parks.
Guidelines for Submission
Submit a 1- to 2-page Word document using double spacing, 12-point Times New Roman font, and one-inch margins. Consult the Shapiro Library APA Style Guide for more information.