Select and research a company from the 2019 Fortune 500

  

Select and research a company from the 2019 Fortune 500 list that demonstrates a sustainable competitive advantage in the marketplace.

Evaluate the selected company’s sustainable competitive advantage using the SWOT analysis technique.

Write a 700- to 1,050-word modified SWOT analysis that includes the following:

  • An introduction with a detailed description of the company
  • A  SWOT analysis diagram that includes strengths, weaknesses, opportunities, and threats
  • An  evaluation of how specific internal factors (strengths and/or weaknesses)      support and/or promote a competitive advantage; examples may include:
  • Financial,  physical, or human resources
  • Access to natural resources, trademarks, patents, or copyrights
  • Current  processes (employee programs or software systems)
  • An evaluation of how specific external factors (opportunities and/or threats)      support and/or promote a competitive advantage; examples may include:
  • Market  trends (new products or technology advancements)
  • Economic trends (local and/or global)
  • Demographics
  • Regulations (political, environmental, or economic)
  • Conclusion with an evaluation of how the company has retained its competitive      advantage

Include APA-formatted in-text citations and a reference page with at least 2 sources. Note: You may include your textbook as 1 of the sources.