The article reviews should contain a minimum of 500 words,

The article reviews should contain a minimum of 500 words, excluding cover page/references section, and should follow the most current edition of APA formatting. The article is selected by the instructor and is worth 25 points.

Please submit Article Review 2 to this Dropbox.

Assignment instructions: 

Step 1: View the two videos and read the two articles about Target’s Failure in Canada. (estimated time: 45-60 mins)

Step 2: Learn about a Pestle Analysis.  PESTLE is a mnemonic:  

  • Pestle Analysis – What is PESTLE Analysis? A Tool for Business Analysis 
    • PESTLE is a mnemonic:
      – Political
      E – Economic
      S – Social
      T – Technological
      L – Legal
      E – Environmental
  • Utilize the PESTLE Analysis framework (Political, Economic, Social, Technological, Legal, and Environmental) forces to assess the market and business position that Target faced upon entry into Canada.
  • Then, select at least ONE or more of the six key PESTLE factors to focus on. Prepare a brief case analysis, describing Target’s actions related to that factor or factors.

Submit your paper by the due date.

Attachments areaPreview YouTube video Retail: Why Target Canada FailedRetail: Why Target Canada FailedPreview YouTube video Failed Projects – Target CanadaFailed Projects – Target Canada

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